The 3 Main Ways of Building Backlinks to Your Site

The 3 Main Ways of Building Backlinks to Your Site

In this blog, we will dive deep into the 3 main ways of building backlinks to your site. Whether you are trying to build backlinks via guest blogging strategies or by creating high-quality linkable content, this blog contains the information you need, from the different strategies to the benefits behind each one.

Linkable Content

Guest Blogging:

Guest blogging is a topic that’s talked about a lot when it comes to backlinks and content marketing, and it can benefit your company’s marketing efforts greatly if done correctly.  In this section, we will talk about the two main types or sides of guest blogging and how they can benefit your company.

Guest Blogging – Outreach:

This side of guest blogging is the most commonly talked about, this is the act of finding blogs online that allow guest blogs and are related to your industry. This involves four main steps:

• Discovery – Finding the blogs that allow guest posts
• Outreach – Contacting them with an introduction and 4-5 topic ideas
• Writing – Writing the  post once the topic has been confirmed
• Posting – Sending them the guest post once done

The Benefits of Doing Guest Blogging:

Increased Exposure and Brand Awareness:

Guest blogging allows you to tap into a new audience, expanding your reach beyond your existing followers. By contributing high-quality content to established blogs within your industry, you can introduce your brand to potential customers or clients who may not have encountered your site before.

Building Credibility and Authority:

Publishing insightful and valuable content on reputable blogs helps position you as an expert in your field. This not only enhances your personal or business brand’s credibility but also builds trust with a broader audience, which can lead to greater influence within your industry.

SEO Benefits Through Backlinks:

Most guest blogging opportunities include the ability to add links back to your website, which can significantly improve your site’s search engine ranking. These backlinks from high-authority sites signal to search engines that your content is valuable and credible, which can enhance your overall SEO strategy and drive more organic traffic to your site.

Guest Blogging – Customers:

Another way to get backlinks from guest blogging is to reach out to your customers that you believe are a good match for your services or product. For example, if you are a web design agency and one of your customers is a kids club site you could write a blog article all about the “benefits of great web design for kids clubs”.  The steps involved are very similar to the other methods of guest blogging.

The Benefits Of Guest Blogging On A Customer Site:

Access to a Pre-Established Audience:

By guest blogging on your customer’s site, you gain direct access to their existing audience, which is often already interested in the niche or industry you both operate in. This can help you quickly expand your reach and connect with potential clients or customers who are likely to be receptive to your content.

Enhanced Brand Collaboration and Trust:

Collaborating with a customer’s site for guest blogging can strengthen your business relationship, showcasing a partnership that can build trust among their audience. This association with a trusted brand can elevate your credibility and make your message more impactful.

Mutual SEO Benefits:

Guest blogging allows both you and your customer to benefit from valuable backlinks, improving your SEO rankings. By linking to each other’s content, both sites can gain authority in the eyes of search engines, leading to increased visibility and organic traffic for both parties.